Rules and enforcement

In most games, wow gold is specifically prohibited by the game''s EULA or terms of service and is grounds for termination of the account. However, in general enforcement is sporadic, due to the effort required to investigate farming activities and the large negative impact that the termination of a compliant user account has compared to the minor positive impact of the termination of a gold farmer[citation needed>. In addition, most MMORPGs require ordinary players to spend large portions of their time on repetitive actions (farming), making it difficult to distinguish between those who are farming for their own use and those who are farming for real-life profit[citation needed>. It is possible to attack the wow accounts problem by data mining transaction logs for suspicious activity. This forces gold farmers to obfuscate their activities by moving gold through many different accounts on its way to the paying client. However, it is always possible to trace the movement of objects in an MMORPG, so all clients can be identified whenever a gold farmer is found. Currently not every MMORPGs appears to be banning clients just for buying items from gold farmers in exchange for real-world items or money. However some MMOs such as Rohan:Blood Feud, RuneScape [4> and Guild Wars actively ban accounts[5>. Similarly Final Fantasy has also begun banning large numbers of accounts for Real Money Trading (RMT)[6>. In response to on-going customer complaints[7> wow account of Warcraft has recently banned in-game advertisements for gold farming, as well as applying a patch to minimizing in-game spam. Blizzard has now also taking legal action actively pursuing cases in court to those who do[8>, and has been banning large numbers of accounts for farming virtual items for exchange with real world money[9>[10>. On May 30th, 2007 players of the game launched a class-action suit against IGE [11> for breaking WoW''s EULA and damaging the game for ''honest players''[12>. These actions are reflected in Blizzard''s Terms of Service, ''Ownership/Selling of the Account or Virtual Items'' which clearly disallow sale of transfer of Virtual Items in the "real world"[13> IGE, however, counterclaim that since player data is owned and held by the MMO company players have no legal ownership of their own characters - or possessions - and therefore cannot demonstrate material harm or damages, and therefore have no standing to sue.[14>. According to recent posts on its wow accounts now views gold-farming as a bannable offence and will be seeking to remove all such accounts that sell WoW content for real money from the game.[15> Some MMOs also take action against the buy wow accounts of farmed goods, with varying measures being taken. Members of the Eve Online GM team have expressed a preference to simply remove any purchased game currency from the buyer.

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